After a robust pre-event digital journey, 240 sales representatives from across the United States spent two days in Boston to learn and implement a new sales strategy in all domestic markets. 

The Challenge:

Annual sales meetings can be extravagant productions, but a common challenge for executives is to ensure that there is more than energy that emerges from the experience. Transformation initiatives, such as the launch of a new process or the implementation of a new sales strategy, can sometimes get lost in the broader celebration. In service of broader strategic objectives, a key priority is to make sure that the investment in large sales meetings doesn’t present a contrast between ‘dry, serious work’ and the inspirational and social activities that are on the agenda.

Before engaging with Do Tank, a large health and nutrition brand was wrestling with the challenge of aligning cross-functional teams (operations, sales, regulatory, communications) to a new process for designing and launching sales campaigns in unique markets.

The Journey:

There are two few foundational beliefs that inspired the design of this engagement:

• Teams learn best when there are interactive experiences (not just instruction manuals) that support new ways of working
• There is no better networking than working on a shared challenge

To support change journeys, we believe that the curation of a digital ‘single source of truth’ helps