Consumer Packaged Goods

Human-centered Transformational Change Management

You can’t change what you can’t measure

Human behavior is at the heart of every transformational change. How are you managing this? With 70% of CPG change initiatives failing within their first year, we believe it’s time to embrace a more human-centered approach to designing, managing, measuring, and driving change programs.

As business designers, we help ‘prototype’ change initiatives at pace and support multi-year programs to build the communities who make change happen!

Our Clients

Change We Facilitate

Building a COE and supporting it’s development

Often, there are multiple teams across a business attempting to solve the same challenges and exploring similar opportunities within a silo.

When a business hits certain size (>$5bn), a centralized approach is needed to bring consistency and repeat success across functions. We’ve helped many businesses create a COE to drive growth.

Bridging the gap between R&D and consumer insights

Developing new products that are successful in the market is hard. Teams across regions, sectors and functions are now needing to work together in new ways to de-risk development and embrace the consumers voice in the room.

Our approach supports Rapid R&D and brings key stakeholders along for the journey.

Evolution of Media and Marketing

With increasing competition, changing consumer preferences, and the proliferation of choices available to consumers, CPG companies must seek new ways to effectively engage with consumers and build long-term loyalty. Are you embracing these new strategies and contact points?

If not, our team is here to support your media communities through learning and digital engagements.

Profit meets
purpose

All businesses must now adapt not only to regulations but also to consumer demand for more responsible products. In fact, many of our clients are setting aside profit to push purposeful agendas.

As with all change programs, however, you need alignment and inspiration to bring large organizations forward. We use strong storytelling and stakeholder development to help align different functions.

Our change tactics

Aligning leadership stakeholders

Single source of truth

Campaigning

Compelling vision

Metrics that matter

Gamification

Let’s chat!

Marc McLaughlin

CEO, Partner & Business Designer

Mark Penver

Business Designer

Steve McLaughlin

Partner & Head of Digital

About Us

We are a collection of strategists, entrepreneurs, engineers, artists, marketers, software developers, data scientists, public health professionals, sustainability fanatics & human centered designers. We enjoy living at the center of Design Thinking, Visual Thinking, Business Model Innovation & Sprinting Techniques. This equips us as a team to bring creativity, speed & rigor to the table for ourselves and our customers. We take pride in being your team of super-powered designers, ready to bring any idea to life.

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