Change Leadership
Turning vision into reality by engaging your community with human-centered change techniques—driving momentum and measurable change outcomes.
Change without Strategy is
wasted time and effort
Keep It Personal & Relevant
Connecting to individual goals, motivations and values. What’s in it for them?
Creating Belief
Provide evidence, not just promises— real stories, and transparent metrics.
Create Experiences
Let's influence the future through engagement — prototypes, gamification, competitions, convening.
Designing relevant digital experiences means we can be human-centered at scale.
This is at the heart of our approach to change leadership. We combine proven marketing and change techniques, rooted in empathy, psychology, and real-world experience, with the power of our Grapevine product to accelerate adoption and sustain momentum across target communities. This blend allows us to reach more people, embed new habits faster, and create lasting transformation. We measure what matters at every stage, without losing sight of the individual human experience.
Leslie Wainwright, PhD
Partner, Do Tank
Embracing ADKAR
There is no shortage of tools, techniques and methodologies across the change landscape. Our favored approach is the ADKAR methodology from Prosci:
- Awareness – Our human-centered approach builds awareness by framing change in ways people can relate to, using digital channels to communicate widely and consistently.
- Desire – Behavioral techniques like storytelling, motivational framing, and highlighting personal benefits foster the desire to participate. Digital channels can personalize messages and show quick wins, making engagement contagious.
- Knowledge –Digital tools deliver learning resources at scale, while your human-centered design ensures the content is relevant, easy to absorb, and accessible.
- Ability – Combining coaching, practice opportunities, and feedback with digital simulations or guided workflows helps people turn understanding into capability.
- Reinforcement – Behavioral nudges, recognition, and progress tracking—amplified through digital dashboards or apps—help sustain the change long after rollout.
Problems We Solve
Lack of Clear, Shared Purpose
People don’t understand or feel connected to why the change matters. → ADKAR: Awareness + Desire
Behavior Change That Doesn’t Stick
New processes are tried but old habits resurface under pressure. → ADKAR: Knowledge + Ability
Scaling Across Complexity
Change works in a pilot but loses impact at enterprise scale. → ADKAR: Reinforcement
Typical Deliverables
It starts with a widespread understanding of the “North Star” and a genuine desire to take part. We need to help people not only know what to do, but have the tools, support, and confidence to do it repeatedly. We help drive consistent adoption that grows stronger over time, scaling through visibility and reinforcement.
